Improve Conversion With Tested Content And Creatives

Having lots of website traffic is nice. But if you're going to maximize the money you make off your site, you need to increase your conversions.

To help you improve your conversion rate, our team of online marketing experts has created a library of content, creatives, and form elements for you to use. Our team is good — award-winning, in fact — but they know it takes more than talent to create a working website.

That's why they test everything.

Online Testing — A New Spin On An Old Idea

We don't just buy leads. We also maintain a large network of strategically positioned consumer websites. That means we have plenty of opportunity to test pages and see what works — and what doesn't.

Testing your marketing campaigns isn't a new idea. Direct marketers have been doing it for over 80 years. But the internet gives us a wealth of information about consumers and their behavior that the old direct marketers could only have dreamed of.

How does it work?

First, our team writes, designs, and codes a page. Then we start sending traffic there. Once it's getting enough visits to give us "statistically significant" information, we start changing things. We test the offer. We test the colors. We test the layout. Then we run the numbers. We do that until we discover what works the best.

Of course, there's no "perfect" headline or graphic that will make people take action every time. Every offer is different, and every campaign has its own unique challenges. That's why the testing never stops.

Passing It On To Affiliates

When you join our insurance affiliate program, you get access to some of the results of our extensive testing. We offer a library of content, graphic creatives, forms, and other web elements that help our affiliates maximize their conversion rates. And with our tracking software, there's no guesswork.

Many ProspectZone affiliates enjoy conversion rates as high as 26%. That's a lot better than the 2% that many online marketers settle for.

To learn more about insurance affiliate program, read our frequently asked questions. To find out about joining our program, talk with one of our affiliate managers.